{"id":77,"date":"2024-02-15T18:48:18","date_gmt":"2024-02-15T18:48:18","guid":{"rendered":"https:\/\/blog.vireocreative.ca\/?p=77"},"modified":"2024-04-08T17:12:47","modified_gmt":"2024-04-08T17:12:47","slug":"appealing-to-your-audience-with-persuasive-writing","status":"publish","type":"post","link":"https:\/\/blog.vireocreative.ca\/appealing-to-your-audience-with-persuasive-writing\/","title":{"rendered":"Appealing to your audience with persuasive writing"},"content":{"rendered":"\n
The goal of persuasive writing is to get the reader to take action and can be used in any type of writing you do. When writing it\u2019s important to consider your audience and medium; how you appeal to them will differ depending on where you\u2019re reaching them.<\/p>\n\n\n\n
Rhetoric is the art of persuasion. It is the technique that people use to inform, persuade, and motivate their audiences. There are three types of rhetoric writers can use to appeal to their audiences: logos, ethos, and pathos.<\/p>\n\n\n\n
The next important consideration when writing persuasively is a <\/strong>Call to action (CTA). A CTA prompts readers to take an action like signing up, buying a product, leaving a response, sending a message, etc.<\/p>\n\n\n\n You\u2019ll see calls to action in all marketing materials, from sales scripts to advertising messages to web pages to social media posts.<\/p>\n\n\n\n A CTA is usually:<\/p>\n\n\n\n\n