adespresso<\/a>, on Instagram, engagement increases with each additional hashtag up to 11, then decreases after that. While additional hashtags may help reach a new audience, you also don\u2019t want to be spammy. <\/p>\n\n\n\nPeople generally don\u2019t use hashtags on Facebook, though you can still search by hashtags on that platform. We don\u2019t recommend using hashtags on Facebook, but it doesn\u2019t hurt to have them, either.<\/p>\n\n\n\n
How to use hashtags effectively<\/h2>\n\n\n\n
Quality over quantity certainly applies to hashtags. It\u2019s better to have fewer, more specific hashtags relevant to your post than a lot with questionable value.<\/p>\n\n\n\n
Before you use a hashtag, you should search for it on the platform to see how it\u2019s being used. Avoid hashtags that are too specific, and therefore no one is looking for them, and avoid hashtags that are connected to spam posts.<\/p>\n\n\n\n
It is important to find the middle ground where you are reaching an audience specifically for your post. If your company is for house and interior cleaning, a good hashtag to use on Instagram would be \u201c#YXEcleaning,\u201d where as \u201c#Saskatooninteriorcleaning\u201d is too specific. If you have the right hashtag, you can reach new potential customers without watering down your views from people who aren\u2019t interested in your product.<\/p>\n\n\n\n
Takeaways<\/h2>\n\n\n\n
Overall, hashtags in 2024 are still an effective way to reach new audiences, but that hinges on the poster\u2019s ability to use them effectively. Using fewer, specific hashtags that are relevant to the post can improve hashtag effectiveness drastically, and also prevents the post from looking spammy.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hashtags have been used on social media since 2007, so you may be wondering if they\u2019re still useful in 2024. A tag that is prefaced by the hash symbol (#) hashtags allow people to see many related posts on the same topic. And they can still be an effective way to grow your business and […]<\/p>\n","protected":false},"author":2,"featured_media":87,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/posts\/86"}],"collection":[{"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":2,"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/posts\/86\/revisions\/214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/media\/87"}],"wp:attachment":[{"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.vireocreative.ca\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}