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Author: Vireo Creative
What is search engine optimization?
Search engine optimization (SEO) is a process used to help your website appear more often in search results. SEO improves your site’s findability to potential customers. SEO is also a type of sustainable marketing, meaning it costs no additional funding to upkeep and has no end date. So, rather than paying for a finite advertisement,…
How to use hashtags effectively in 2024
Hashtags have been used on social media since 2007, so you may be wondering if they’re still useful in 2024. A tag that is prefaced by the hash symbol (#) hashtags allow people to see many related posts on the same topic. And they can still be an effective way to grow your business and…
How to manage work-life balance when working remotely
Finding a proper work-life balance is something that many people struggle with, especially when working from home. However, there are many techniques that can be used to help create an ideal work-life balance. This balance is never achieved in a day, it takes time, and you’ll need to figure out what works for you. Create…
Best practices for a non-profit newsletter
Newsletters can be a great way to keep your audience engaged while making sure they’re fully informed on everything to do with your non-profit. To make sure you effectively utilize your newsletter, make sure that you: Keep a consistent schedule The key for scheduling your newsletter is consistency. Keeping a consistent schedule keeps donors and…
Is Pinterest right for your non-profit?
Starting a Pinterest account for your non-profit organization may be beneficial in the long run, as 40% of users on Pinterest have a household income of $100k+. It also may help to reach a new audience as Pinterest is rapidly growing.
Appealing to your audience with persuasive writing
The goal of persuasive writing is to get the reader to take action and can be used in any type of writing you do. When writing it’s important to consider your audience and medium; how you appeal to them will differ depending on where you’re reaching them. Rhetoric is the art of persuasion. It is…
How to reach local customers better through SEO
Local search engine optimization (SEO) is a process that optimizes your website and search results to better target customers in your area. The process takes several weeks or months to see results, but it is a vital tool to improve web traffic from customers in your area. Why is local SEO important? Local SEO makes…
Should you post your prices on your website?
Since 2018, Vireo has been following the content marketing strategy outlined in They Ask, You Answer by Marcus Sheridan. One of the more controversial suggestions in the book is to discuss your pricing structure on your website. The gut reaction of most business owners to discussing pricing publicly is: No way! And we totally understand…
Webflow vs WordPress: Pros & cons, and which platform we recommend
We specialize in both WordPress and Webflow, but what’s the difference? Why do we recommend one platform over another for our clients? Both are content management systems (CMS) that are used to edit the content on websites. We offer both as part of our website care plan, and you can’t tell from the front end…
How to post on social media: Facebook, Twitter, Instagram, LinkedIn
There are many different social media platforms out there, and each one has its own quirks when it comes to posting to the platform. This guide focuses on posting to Facebook, Twitter, Instagram and LinkedIn because those are the platforms most often used by our clients — small to medium-sized western Canadian businesses. If your…
Improve your business and your life with these inspiring reads
In 2020, I read 40 books, including many practical self-improvement books. I read widely and enjoy science fiction, fantasy, young adult, and popular fiction, but it’s the practical books that end up having the biggest impact on my life. These are the books that changed my paradigm this year. As an Amazon Associate I earn…
Influencer marketing: How to work with a social media influencer
Getting the right people to post about your products or services on line can have a big impact on your marketing campaign, but it doesn’t have to be left to luck. Social media influencers are gaining traction online as another option in your marketing toolbox. But as with any marketing strategy, you’ll get better results…
Trying the digital declutter from Cal Newport’s Digital Minimalism
Most people don’t take the time to be mindful of the technology they use or how they use it, and before I read Digital Minimalism by Cal Newport, I would have included myself in those ranks. This book is a worthwhile read for just about anyone with a smartphone. Cal Newport delves into the psychological…
Want to network better? Here’s how (with Michael Katz)
Find yourself tongue-tied when discussing contracts? Wondering what networking is about, anyway? The American B2B marketing and e-newsletter expert, Michael Katz (author of the seminal book, E-Newsletters that Work), has shared some great tips on how to quell such anxieties, by showing you how to network effectively. Especially if you are a service company, Katz…
Does your website need a blog?
Should your website have a blog? While the majority of marketers are going to tell you that yes, absolutely, your business needs a blog, my answer is more nuanced. If you’re not sure you need a blog post, my first question for you will be: Do you have a strategy for your blog? Most people…