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Category: Business
How to manage work-life balance when working remotely
Finding a proper work-life balance is something that many people struggle with, especially when working from home. However, there are many techniques that can be used to help create an ideal work-life balance. This balance is never achieved in a day, it takes time, and you’ll need to figure out what works for you. Create…
Should you post your prices on your website?
Since 2018, Vireo has been following the content marketing strategy outlined in They Ask, You Answer by Marcus Sheridan. One of the more controversial suggestions in the book is to discuss your pricing structure on your website. The gut reaction of most business owners to discussing pricing publicly is: No way! And we totally understand…
Want to network better? Here’s how (with Michael Katz)
Find yourself tongue-tied when discussing contracts? Wondering what networking is about, anyway? The American B2B marketing and e-newsletter expert, Michael Katz (author of the seminal book, E-Newsletters that Work), has shared some great tips on how to quell such anxieties, by showing you how to network effectively. Especially if you are a service company, Katz…
Review of “Business Law: Contracts” from The Great Courses
You would think a course called “Business Law: Contracts” would be boring but this lecture series was surprisingly entertaining.
Education, entrepreneurship, and innovation: A conversation with Monica Kreuger
Monica Kreuger calls herself the “chief visionary officer” of Global Infobrokers and the Praxis School of Entrepreneurship. She laughed as she told me her self-chosen title, saying, “I made it up, because that’s what I like doing.” By the end of our conversation, I thought she fit the definition of “visionary” perfectly. Imagining the future…
Do you eat your own dog food?
Have you ever heard the term “eat your own dog food”? Also known as dogfooding, this concept suggests that businesses should use their own products and services just as they expect their customers to. It may seem like common sense, but many businesses offer one thing to their clients and use a different service or…
12 business negotiation tips
These are some basic tactics you can apply the next time you’re in a position to negotiate a price.
What you need to know before you talk to a web developer
Web developers can help you figure out what direction your website needs to take, and if you also have a strong understanding of what you need, it will be that much easier for them to realize your vision.
A beginner’s guide to freelance writing and editing
Before co-founding Vireo, I worked as a freelance writer and editor for seven years. Over that time, I learned a lot about how to run a freelance business. First of all, it’s important for freelancers to understand that they are in fact running a business! It can be easy to forget this, but setting yourself…