Category: Books

In 2020, I read 40 books, including many practical self-improvement books. I read widely and enjoy science fiction, fantasy, young adult, and popular fiction, but it’s the practical books that end up having the biggest impact on my life. These are the books that changed my paradigm this year. As an Amazon Associate I earn…

Most people don’t take the time to be mindful of the technology they use or how they use it, and before I read Digital Minimalism by Cal Newport, I would have included myself in those ranks.  This book is a worthwhile read for just about anyone with a smartphone. Cal Newport delves into the psychological…

Ashleigh’s favourite non-fiction books of 2019 On average, I read 40-50 books a year, in a wide range of genres, including non-fiction. These are the books I read in 2019 that have had a big impact on the way I do business, and I highly recommend them to other business owners and professionals. To see…

Vireo owner Ashleigh Mattern is a voracious reader. These are some of her favourite books she read in 2015. ‍Last year, I made a goal for myself to read 50 books in a year. I managed to pull it off, but just barely. So this year, I told myself I was only going to read…

Vireo co-owner Ashleigh Mattern read 52 books last year; here are her favourites. She also reviewed all of the books she read on Goodreads. If you love books and reading, connect with Ashleigh on Goodreads.

Financial literacy may sound like a boring topic, but who doesn’t want to be wealthy?

The premise of They Ask, You Answer is very simple: your marketing materials should revolve around answering your customers’ questions. Despite being a simple concept, it’s amazing how few companies actually do this.

Vireo co-owner Ashleigh Mattern is an avid reader. Her goal for 2018 was to read 52 books, and while the majority of those were fiction, these are the top non-fiction books she read this year. Note: As an Amazon Associate we earn from qualifying purchases. Mastery by Robert Greene Using real life examples from masters…

This book challenged the way I think about marketing. In This is Marketing, Seth Godin lays out his philosophy of marketing and if you’ve read him before, many of the ideas will be familiar. He argues that marketing is not advertising and we need to separate those two ideas in our strategies. Despite getting his…