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Category: Marketing
How to use hashtags effectively in 2024
Hashtags have been used on social media since 2007, so you may be wondering if they’re still useful in 2024. A tag that is prefaced by the hash symbol (#) hashtags allow people to see many related posts on the same topic. And they can still be an effective way to grow your business and…
Best practices for a non-profit newsletter
Newsletters can be a great way to keep your audience engaged while making sure they’re fully informed on everything to do with your non-profit. To make sure you effectively utilize your newsletter, make sure that you: Keep a consistent schedule The key for scheduling your newsletter is consistency. Keeping a consistent schedule keeps donors and…
Is Pinterest right for your non-profit?
Starting a Pinterest account for your non-profit organization may be beneficial in the long run, as 40% of users on Pinterest have a household income of $100k+. It also may help to reach a new audience as Pinterest is rapidly growing.
Appealing to your audience with persuasive writing
The goal of persuasive writing is to get the reader to take action and can be used in any type of writing you do. When writing it’s important to consider your audience and medium; how you appeal to them will differ depending on where you’re reaching them. Rhetoric is the art of persuasion. It is…
Influencer marketing: How to work with a social media influencer
Getting the right people to post about your products or services on line can have a big impact on your marketing campaign, but it doesn’t have to be left to luck. Social media influencers are gaining traction online as another option in your marketing toolbox. But as with any marketing strategy, you’ll get better results…
Want to network better? Here’s how (with Michael Katz)
Find yourself tongue-tied when discussing contracts? Wondering what networking is about, anyway? The American B2B marketing and e-newsletter expert, Michael Katz (author of the seminal book, E-Newsletters that Work), has shared some great tips on how to quell such anxieties, by showing you how to network effectively. Especially if you are a service company, Katz…
Does your website need a blog?
Should your website have a blog? While the majority of marketers are going to tell you that yes, absolutely, your business needs a blog, my answer is more nuanced. If you’re not sure you need a blog post, my first question for you will be: Do you have a strategy for your blog? Most people…
How to write a blog post: A beginner’s guide to writing articles for the web
I’ve been writing articles since 2006 so the process is second nature to me now but I still remember struggling to write that first one. This article outlines my process for writing blog posts so that hopefully you don’t have to struggle as much I did early in my career! Blog post idea generation Having…
How to write a news release
A good old-fashioned news release still plays a role in getting the media’s attention.
Why you should advertise in the slow season
There are more strategic advantages to continuing to advertise during slow times than there are not to. This proactive approach keeps you ahead of the game.